Nigeria’s hustle culture is loud.
Everyone is building something. Learning something. Posting something. Attending something.
But here’s a tough question: are we productive — or just busy?
Scrolling productivity content. Watching business podcasts. Planning startups. Designing logos. Creating vision boards.
It feels like progress.
But is it execution?
The digital age rewards visibility. Posting about working sometimes feels like working. Announcing projects sometimes replaces completing them.
This isn’t criticism. It’s reflection.
Many young Nigerians are overloaded with information. Courses everywhere. Business advice everywhere. “How to make money” content everywhere.
But too much input can paralyze output.
Are we consuming more strategy than implementing action?
True productivity is quiet. It doesn’t trend daily.
The pressure to appear productive online may be creating a generation that looks busy but struggles with long-term consistency.
Ambition is strong. Energy is strong.
But focus is fragile.
The difference between busy and effective may define Nigeria’s next decade of entrepreneurship.
Because noise is loud.
But execution builds wealth.
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