Apple has announced a landmark partnership with Google, selecting its Gemini AI models to power a major upgrade of Siri later this year. The multi-year deal will give Apple access to Google’s advanced AI technology across its two billion active devices, deepening collaboration between the tech giants while boosting Google’s position against competitors like OpenAI.
The integration will supplement Siri’s existing ChatGPT capabilities, allowing Apple to maintain complex query support while Gemini becomes the default intelligence layer. Apple highlighted that its privacy standards and on-device processing will remain intact.
The deal comes as Apple seeks to catch up in the AI race after delays in Siri upgrades and mixed reception to earlier AI features. Analysts say this partnership strengthens Google’s influence in AI while expanding Apple’s capabilities in voice intelligence, image, and video generation. Tesla CEO Elon Musk has raised concerns about market concentration, noting Google’s growing dominance across multiple platforms.
The agreement builds on Apple’s existing Google search arrangement, already a major revenue driver, and could reshape the AI landscape for billions of users worldwide.
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