The 21st edition of the Akwaaba African Travel Market is set to take place from September 14 to 16, 2025, at the prestigious Eko Hotel and Suites in Lagos. Key partners for this year’s event include Air Peace, Lagos State, Gambia, Wakanow, and Interswitch.
Recognized as West Africa’s only international travel and tourism exhibition and one of the largest in Africa, Akwaaba plays a crucial role in promoting intra-African travel, trade, and cultural exchange. This year’s edition promises to be historic, hosting the highest collection of airlines at any travel expo in Africa, further solidifying its status as a hub for aviation connectivity and partnerships on the continent.
Over 3,000 participants are expected to attend, including tourism boards, airlines, hotels, travel agencies, insurance firms, logistics companies, government representatives, international buyers, and industry professionals.
The exhibition will run concurrently with the 5th Chinet Aviacargo Conference, fostering synergy between the tourism and air cargo sectors. The programs are designed to deliver maximum value, starting with exhibitions on Day One, Sunday, September 14, followed by a grand opening ceremony. The popular Jollof Rice War will entertain guests in the afternoon, while the Top 100 Hotel Awards and the prestigious Travellers Awards will conclude the day’s activities.
On Monday, September 15, exhibitions will continue alongside a highly anticipated B2B session, several country days, and product launches. This day will also feature a Domestic Tourism Session under the African Tourism Conference, the Women in Tourism Conference, and will culminate with the Africa Travel 100 Awards and an East African cocktail evening.
The final day, Tuesday, September 16, will focus on the business side of travel with an Insurance Conference in the morning, followed by the Cargo and Export Conference at midday, and concluding with the Youth Tourism Conference later in the evening, alongside exhibitions throughout the day.
Since its inception, Akwaaba has evolved into a global platform for networking, business development, cultural promotion, and knowledge exchange. The event consistently attracts participation from leading African destinations, global travel brands, and key industry stakeholders.
Organizers commented, “Akwaaba continues to be the melting pot of Africa’s tourism, aviation, and hospitality industries. With strong partnerships from leading players such as Air Peace, Lagos State, Gambia, Wakanow, and Interswitch, this edition will once again showcase Africa’s potential as the world’s next tourism frontier.”
The 21st Akwaaba African Travel Market is set to further establish Lagos as Africa’s leading tourism and business hub while boosting opportunities for airlines, hospitality providers, and local entrepreneurs in the sector.
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